Amazon Salon, with its two floors and more than 1,500 square feet, will test the most recent technology in the industry, including point-and-learn technology and hair consultations. An Amazon blog states that the company is collaborating with Elena Lavagni, the proprietor of Neville Hair & Beauty, and her staff of stylists to offer haircare and styling services at the salon.
They created this salon so that customers can try some of the industry’s best technology, haircare products, and stylists. They hope that this one-of-a-kind location will enable us to collaborate with the industry and test novel technologies, bringing us even closer to our customers.
Customers will be able to use augmented reality technology at Amazon Salon to try out a variety of virtual hair colors, watch entertainment on tablets in each styling area, and record their new look in a special creative area.
The salon will test new point and learn technology, allowing customers to simply point at the product they are interested in on a display shelf and relevant information, such as brand videos and educational content, will appear on a display screen. In addition to showcasing a selection of popular professional hair care products, the salon will also test the technology. Customers can order the products by scanning the appropriate QR code on the shelf. This will take them to the product detail page on Amazon.co.uk, where they can make their purchase and have it delivered directly to their residence.